ASHLAND SARCASM FESTIVAL
December 2025 | Downtown Ashland & OSF Bowmer Theater
A Weekend of sarcastic wit to kick off the holiday season.
A new holiday tradition is born... In the frosty embrace of December’s first week, the Ashland Sarcasm Festival shall convene. A royal celebration of Wit to fill the many venues of our simple hamlet. A revelry of grand proportions shall unfold, for rich is the bounty of jest to be garnered!
Why Ashland?
Ashland is known for its rich cultural legacy, stunning scenery, ability to throw a world—class festival—and its wit.
The Sarcasm Festival is:
A fresh winter draw for tourists
A major economic jolt for downtown businesses during the slow season
A chance for locals to laugh at themselves (and each other)
A showcase for rising comic talent — think of us as Just for Laughs for the Pacific Northwest
The Architects of ASF!
Matt Hoffman
Creative Director
Born and raised in Ashland, Oregon. For two decades, Matt Hoffman has been pushing creative boundaries of advertising and storytelling, directing commercials for the world’s leading brands. Nike collaborations launched his career and resulted in some of the most iconic and beloved films in Nike’s history, establishing his status as a master storyteller. Acclaimed works for Gatorade, Michelob, Nissan, ESPN, and Capital One highlight an awe-inspiring list of celebrities, brands, agencies, and awards. A 360 LED wall installation, featuring Kobe Bryant and Gwen Stefani, helped secure the 2028 Olympic bid for the City of Los Angeles. In 2025, Matt joined the illustrious director roster of world-renowned production company hungryman with offices in LA, NYC, London, and Rio De Janeiro. He lives in Ashland, Oregon, with his wife Noelle and children Desmond and Viva and is the founder of Storytown Ashland.
Montana Hauser
Head of Operations
Based in Ashland, Montana is driven to bring people together and as an elite Operations Director has spent 15 years turning ideas into live events. She’s skilled at making tough plans work, executing massive big-name events from Coachella to the Preakness Stakes, major Esports events like Immortals Gaming Club and Los Angeles’ Valiant. Her events are smooth, inspiring, and keep clients coming back. Montana’s creative and strategic skills have helped shape famous festivals and events across music, sports, non-profits, and more. Now, she wants to bring her passion and experience to Ashland, Oregon where she now calls home. She tackles each project with resourcefulness, humor, and heart, believing every goal can be reached with the right team, clear focus, and just the right sprinkle of good-natured sarcasm.