ASHLAND SARCASM FESTIVAL
December 2025 | Downtown Ashland & OSF Bowmer Theater
A Weekend of sarcastic wit to kick off the holiday season.
A new holiday tradition is born... In the frosty embrace of December’s first week, the Ashland Sarcasm Festival shall convene. A royal celebration of Wit to fill the many venues of our simple hamlet. A revelry of grand proportions shall unfold, for rich is the bounty of jest to be garnered!
Why Ashland?
Ashland is known for its rich cultural legacy, stunning scenery, ability to throw a world—class festival—and its wit.
The Sarcasm Festival is:
A fresh winter draw for tourists
A major economic jolt for downtown businesses during the slow season
A chance for locals to laugh at themselves (and each other)
A showcase for rising comic talent — think of us as Just for Laughs for the Pacific Northwest
imagine Eric Wareheim, Jen Stark and Marcel Marceau dreamed the perfect town to throw a cozy holiday comedy festival in? That’s Ashland! It’s weird it’s wonderful. It’s world famous for it’s Shakespeare Festival, it’s stunning outdoor setting and it’s healing Lithia Water that tastes like farts. It’s the ideal town for funny people to build a festival for other funny people.
FOR FUNNY PEOPLE BY FUNNY PEOPLE
FOR FUNNY PEOPLE BY FUNNY PEOPLE
the town
the people
the venues
ASF! 2025
ASF! 2025
Whats happening?
Headliner Shows at Bowmer Theater presented by EPIC Ashland
Three nationally recognized comedians. One iconic stage. So much judgment.
The Royal Roast of Ashland
ASF! Funhouse - yes, we’re building a funhouse.
Downtown Ashland Takeover: After-Parties & Local Laugh Lounges
Adventure Games & Side Quests
Find Ashland’s Secret Sarcasm Symbols. Complete in quests. Win dubious prizes.
Kid-Friendly Comedy & Crafting Zone
DIY joke-writing booths, “Roast Your Parents” safe zones, and family shows that balance hilarity with decorum.
Sarcasm Selfie Stations
Snarky photo ops throughout downtown — tag us with #StorytownSnap
The Sarcasm Hub (Festival HQ)
Info booth meets merch booth meets therapy for sarcasm victims.
Local Laughs & After Parties
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Standup @ Brickroom
12.5 & 12.6 8:00PM-10:00PM
An eclectic lineup of established and up-and-coming comedic talent from the West Coast.
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Open Mic @ Oberon's
12.5 & 12.6 8:00PM-10:00PM
You never know what you might see on Oberon’s open mic stage. Funny, weird, cringeworthy, or all of the above.
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Funny Music @ Skout
12.5 & 12.6 8:00PM-10:00PM
Humorous tunes will be sung and spun.
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Drag Brunch @ Bar Julliet
12.5 & 12.6 8:00PM-10:00PM
Ashland’s very own Drag brunch hosted by none other than Patty Gonia
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AI comedy @ White Rabbit
12.5 & 12.6 8:00PM-10:00PM
White Rabbit is the ideal spot to decide if AI can be funny.
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The Hearth @ Local 31
12.5 & 12.6 8:00PM-10:00PM
Mark Yaconelli hosts tales from bartenders who recount their most terrifying experiences tending bar.
The Architects of ASF!
Matt Hoffman
Creative Director
Born and raised in Ashland, Oregon. For two decades, Matt Hoffman has been pushing creative boundaries of advertising and storytelling, directing commercials for the world’s leading brands. Nike collaborations launched his career and resulted in some of the most iconic and beloved films in Nike’s history, establishing his status as a master storyteller. Acclaimed works for Gatorade, Michelob, Nissan, ESPN, and Capital One highlight an awe-inspiring list of celebrities, brands, agencies, and awards. A 360 LED wall installation, featuring Kobe Bryant and Gwen Stefani, helped secure the 2028 Olympic bid for the City of Los Angeles. In 2025, Matt joined the illustrious director roster of world-renowned production company hungryman with offices in LA, NYC, London, and Rio De Janeiro. He lives in Ashland, Oregon, with his wife Noelle and children Desmond and Viva and is the founder of Storytown Ashland.
Montana Hauser
Head of Production
Based in Ashland, Montana is driven to bring people together and as an elite Operations Director has spent 15 years turning ideas into live events. She’s skilled at making tough plans work, executing massive big-name events from Coachella to the Preakness Stakes, major Esports events like Immortals Gaming Club and Los Angeles’ Valiant. Her events are smooth, inspiring, and keep clients coming back. Montana’s creative and strategic skills have helped shape famous festivals and events across music, sports, non-profits, and more. Now, she wants to bring her passion and experience to Ashland, Oregon where she now calls home. She tackles each project with resourcefulness, humor, and heart, believing every goal can be reached with the right team, clear focus, and just the right sprinkle of good-natured sarcasm.
Join The Fun!
We’re currently looking for:
Local Businesses & Event Hosts
Sponsors (Get your name on the banners, the app, the cocktail napkins)
Volunteers & Smartasses (Same thing, really)