
Festival of Creation
White Rabbit Clubhouse
White Rabbit presents

Some people write a book. Ellie Alexander built a bakery, a small town, a body count, and a whole weekend of readers who show up for it. The bestselling author of the Bakeshop Mysteries joins us during Ashland Mystery Weekend to pull back the curtain on the entrepreneurial side of the craft-- how a cozy mystery series becomes a durable creative business, and how a community of cozy mystery lovers becomes a full-blown festival with Ashland Mystery Weekend as Exhibit A.
Expect equal parts writer's-room and founder's-desk: series-building as a long game, turning readers into a community, and the unglamorous logistics of producing an event that people travel for. Whether you're plotting your first chapter or your first launch, there's something here for anyone building something out of an idea and a little moxie.
ABOUT ELLIE Ellie Alexander is the bestselling author of the Bakeshop Mysteries, a beloved cozy series set right here in Ashland, Oregon, where pastry chef Juliet "Jules" Capshaw runs her family's artisan bakeshop, Torte, and keeps stumbling into murder between batches of buttercream. The author of nearly fifty novels, Ellie has spent two decades writing professionally, with all her books threading together food, friendship, connection, love, and a generous side of murder.
A Pacific Northwesterner and devoted advocate of coffee-shop culture, she's often found writing in one of the cafés near her home, hunting for her next story. Her work is celebrated for its immersive small-town settings, warm sense of community, and the recipes tucked into the back of every book. Beyond the page, Ellie is a driving force behind Ashland Mystery Weekend,turning her readers' love of the genre into a full-fledged local event.
Friday, October 9, 2026 at 12:00 PM
12:00 PM - 1:00 PM
Free
This event is free to attend. No tickets required.